OneCar is a carpool product that allows church youth groups and college campus groups to manage a secure carpool network and decrease their environmental footprint. Though other organizations may benefit from OneCar, the church use case is the central focus.
The first cut of this application is a fully-responsive web app, enabling use for both desktop and mobile devices. The eventual goal is to ship fully-featured native apps for iOS and Android.
The vector imagery highlights various destinations that OneCar users can travel to together. From beach to forest to urban city, the possibilities are endless. The OneCar vehicles show a diverse range that mirrors OneCar drivers, full of personality.
To convey friendliness, the playful illustrations are paired with a bright, optimistic color palette.