The OCT Group studies the intersections between organization, communication, and technology. The intersections include the collaboration processes during technological development, virtual organizing for technology implementation, and the adoption and diffusion of new big data technology. Through their findings, The OCT Group hopes to develop strategies that encourage successful collaboration across vocational disciplines and foster innovative product development.
The speech bubble emphasizes successful communication, while the intersecting lines refer to collaboration across disciplines. Additionally, the active movement and fresh color palette reference the dynamic nature of The OCT Group's research.