Akzo Nobel Annual Report
Background & Solution
Akzo Nobel, one of the largest international paint companies, needed an annual report. The publication needed to include information relevant to their shareholders, sections of company narrative, and a financials spread.
The color palette features a range of blue and green. Blue hues communicate a corporate mood, while green brings to mind images of rejuvenation and innovation. The color palette reflects Akzo Nobel’s company philosophy. Akzo Nobel consistantly strives to maintain their professionalism and better the world through their groundbreaking developements.
Akzo Nobel’s annual report that mimics a color swatch book. By utilizing colors specifically from the Akzo Nobel brand, the annual report doubles as an informational report and an advertising piece.
Annual reports can sometimes present dry information, but the goal was to create visual interest and boost the likelihood that a shareholder would take time to read the presented information.